- Official launch of logistics-specialized AI and data-linked insurance Willog Insurance
- Deputy Minister Hong Ji-seon of the Ministry of Land, Infrastructure and Transport visits booth; highlights AI capabilities
Willog (co-CEOs Bae Sung-hoon and Yoon Ji-hyun), an AIoT-based supply chain intelligence company, announced that it participated in the 16th International Logistics Industry Exhibition (KOREA MAT 2026), held at KINTEX in Ilsan from March 31 to April 3, welcoming more than 2,000 visitors over four days and receiving enthusiastic attention.
At this event, Korea's largest logistics exhibition hosted by the Korea Integrated Logistics Association and supported by the Ministry of Land, Infrastructure and Transport, Willog showcased its AI-based logistics risk prediction solution Willog Intelligence and logistics-exclusive insurance product Willog Insurance, presenting an integrated risk management model that connects data, AI, and insurance in one.
Following the opening, Deputy Minister of Land, Infrastructure and Transport Hong Ji-seon personally visited Willog's booth to examine the company's technology and expressed keen interest in the direction of data-driven logistics risk management. The occasion also confirmed high-level policy interest, given that the solution aligns closely with the government's policy stance on logistics digital transformation (DX) and field safety net construction.
Willog Intelligence is a solution that combines data collected by proprietary IoT sensor devices, including temperature, humidity, and shock, with external data such as weather information, traffic conditions, and historical records to provide reality-reflective risk prediction. Going beyond simply notifying of numerical anomalies, it analyzes causes and consequences, and an AI Assistant proposes immediate action manuals to responsible personnel, enabling consistent logistics quality maintenance regardless of field experience level.
Hyundai Glovis has already initiated a project to adopt Willog's AIoT-based SCM solution to innovate the quality of its global automotive knocked-down (KD) parts import and export transport.
In addition, Willog is currently executing a project to develop a Cold Chain Logistics Safety Management Certification Framework and Test Evaluation Technology. This initiative, establishing safety management standards and building a test and evaluation technology framework covering the entire transport and storage process of temperature-sensitive pharmaceuticals, food, and bio products, is expected to serve as a foundation for Willog to establish itself as a company leading industry standards, beyond being a simple monitoring solution provider.
The spaces that drew the most attention at this exhibition were undoubtedly Willog's AI Experience Zone and logistics-exclusive insurance offering, which were evaluated as a complete end-to-end service: proved by data, predicted by AI, and protected by insurance.
At the AI Experience Zone, visitors could directly experience the process of AI analyzing anomalous situations and predicting risks in advance based on actual logistics field data, drawing a continuous stream of visitors throughout all four days. A total of more than 2,000 people visited Willog's booth during the exhibition period, with representatives from major Korean companies specifically discussing the feasibility of solution adoption. The event translated into tangible business results, generating numerous PoC applications and follow-up meeting requests.
Willog's data-linked logistics-exclusive insurance product Willog Insurance was evaluated as a solution that fills the long-standing risk management gap in the logistics industry, transparently identifying incident causes through IoT device data when accidents occur and supporting rapid insurance processing for losses beyond the company's control.
Willog Co-CEO Yoon Ji-hyun stated: "Through MAT 2026, we confirmed firsthand in the field that the logistics industry is entering an era in which data directly takes responsibility for risk. We will continue to lead logistics innovation with solutions that start from field data and create meaningful change."