- Integrated risk management approach connecting data, AI, and insurance
- AI assistant reflecting real-world field data and a logistics-dedicated insurance product unveiled
Willog (co-CEOs Bae Seong-hun and Yoon Ji-hyeon), an AIoT-based supply chain intelligence solutions company, has announced its participation in the 16th International Logistics Industry Exhibition (KOREA MAT 2026), to be held from March 31 to April 3 at KINTEX in Goyang. At the event, Willog will present a logistics model that advances beyond digital transformation into an era driven by data and AI.
At the exhibition, Willog will showcase its advanced IoT sensor devices and software. Of particular note is "Willog Intelligence." The solution combines field-generated data, including temperature, humidity, shock, and tilt readings collected by Willog's proprietary IoT sensor devices, with external data sources. An AI assistant analyzes this combined dataset to produce "real-world risk prediction" results that go beyond simple numerical thresholds.
Through this capability, companies can detect potential logistics incidents before they occur, minimize cost losses through optimal response measures, and achieve continuous process improvements and operational optimization.
At the exhibition, Willog will also officially launch Willog Insurance, the culmination of its logistics risk management offering. The company plans to present a comprehensive safety net that clearly identifies the root cause of incidents through accurate data, reduces incident frequency through AI analysis, and covers unavoidable residual losses with a dedicated insurance product.
During the exhibition, Willog will conduct open sessions at its booth on the topic of "Real-World Applications of Logistics DX and AI," held twice daily, once in the morning and once in the afternoon. These sessions are designed not merely as technology introductions, but as case-study-focused presentations that allow attendees to experience the tangible improvements achievable when AI powered by real logistics field data is deployed. The sessions will also share Willog's vision for the future of logistics AI and serve as a forum for industry stakeholders to discuss the direction of logistics digital transformation.
Advance reservations for the open sessions and booth visits can be made through the Willog website. Customers who complete pre-registration and visit the booth will receive a complimentary Proof of Concept (PoC), and various special benefits will be offered on-site.
Willog CEO Yoon Ji-hyun commented: "While the logistics market has long focused on the process of monitoring and data collection, the industry must now evolve into the domain of results, namely what value is created and what accountability is taken through that data. Willog's AI is evolving in step with changes in the field, and at MAT 2026 we will publicly share the results Willog has proven in real-world operations."
She further stated: "The Willog Insurance we are presenting is more than just an insurance product. It is Willog's commitment to complement unforeseen corporate logistics risks, grounded in the trust guaranteed by precision data."